Strategic Guidance for Insurtech Success
The insurance industry is at a crossroads, shaped by digital disruption, shifting customer expectations, and rising demands for operational efficiency. At 5 Wards Group, we help you navigate that complexity with clarity and purpose.
Whether you're a systems integrator scaling insurance implementations, a SaaS company entering regulated markets, or a carrier pursuing innovation our approach is rooted in experience and built for impact.
Empowering Your Business Journey
At 5 Wards Group, we bring deep domain expertise at the intersection of insurance, technology, and strategic growth. With decades of leadership across the insurance value chain, from underwriting and claims to digital transformation and InsurTech partnerships, we help clients turn complexity into clarity.
Our consulting approach is rooted in practical experience, not theory. Whether guiding go-to-market strategy for SaaS firms, enabling strategic account growth for systems integrators, or advising carriers on partner alignment, we operate as an extension of your team, focused on outcomes, alignment, and long-term value.
Who We Work With
Systems Integrators
We support implementation teams and advisory firms that focus on core systems, data modernization, and cloud transitions for insurance clients. We partner with your delivery leads to shape strategic POVs, articulate business outcomes, and align on long term client value.
SaaS & Solution Providers
We help insurance adjacent SaaS firms enter the market with credibility and traction. From GTM strategy to alliance building and strategic account planning, we position your platform as a value driver not just another tool.
Insurance Carriers
With decades of experience inside the industry, we speak your language. We help carriers identify strategic partners, align product and distribution strategies, and accelerate innovation, without sacrificing operational realities.
How We Help
Go-to-Market Strategy
We design tailored market entry strategies for SaaS platforms and service providers targeting insurance buyers.
For SIs, we refine messaging, align delivery models, and craft executive level POV presentations that resonate with carrier leaders.
Partnerships & Alliances
Deep experience building multi party partnerships across the ecosystem from tech providers to data vendors to channel players.
We assess fit, define mutual value, and accelerate partner enablement.
Strategic Account Planning
We help teams map and manage key accounts with a structured approach from white space analysis to stakeholder engagement to renewal plays.
For carriers, we offer external perspective on optimizing your vendor relationships and value chain alignment.
POV Developmet & Opportunity Managemet
We shape problem solving narratives that drive decision making.
Ideal for partner teams preparing for exec meetings or pre-sales leaders developing value cases.
Rich Ward β Founder & Principal Consultant
Rich Ward is a seasoned insurance and InsurTech executive with over 30 years of experience leading strategy, partnerships, and go-to-market efforts across the industry. From working inside insurance carriers to advising global technology firms, Rich brings a rare blend of domain expertise and real world execution. Known for aligning complex solutions with business value, heβs helped drive growth, streamline operations, and build meaningful alliances across the insurance ecosystem. At 5 Wards Group, he leads every engagement with a personal, hands on approach because great partnerships start with trust and experience..
